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Assessing the Real Impact of Business Travel
There is no doubt the business world is changing. Phrases like carbon
footprint, Kyoto Protocol, corporate social responsibility and work-life
balance are starting to make a regular appearance on board meeting
agendas. Senior executives are starting to recognize the impact these
factors have on the profitability of their organizations. Business travel is
one activity that is central to these issues.
By cutting down on business travel, organizations can not only reduce their
direct costs but also their carbon emissions, simultaneously helping them
improve their social responsibility standing. Add to this the ability to redress
the work-life balance for their employees and the motives for change are
clear. As more and more companies come to this realization, they are
actively trying to reduce the need for their employees to travel on business.
But what do business travelers make of all this? Do they think business
travel improves or hinders their overall job effectiveness? Do they actually
care about the impact business travel has on the environment? Do they
recognize the impact of business travel on their work-life balance?
To answer these questions, TANDBERG teamed up with research firm
Ipsos MORI to conduct a survey of international business travelers. The
survey aimed to measure the behavior and attitudes of business travelers
as well as associated environmental, financial and personal costs. Ultimately,
this project identified whether business travelers felt videoconferencing
can play a role in reducing the negative aspects of travel
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